Building a SaaS product: from idea to first customers

1. Validate the problem. Talk to potential customers before writing code.
2. Define the smallest useful version. What is the one job it must do well?
3. Plan packages early. Free, starter and business tiers with clear limits, like UPIPayments’ package system.
4. Build on a solid base. Authentication, roles, billing, email and settings are the same in every SaaS; reuse them.
5. Charge from the start, even a small amount, to learn what customers value.
6. Measure and listen. Usage data and support tickets tell you what to build next.

Pepplo Web Technologies builds SaaS products for clients and for ourselves. Talk to us about yours.